House of Doge takes majority stake in Italian club U.S. Triestina Calcio 1918, marking crypto’s first sports ownership move.

House of Doge, the corporate arm of the Dogecoin Foundation, has become the largest shareholder in U.S. Triestina Calcio 1918, an Italian soccer club currently at the bottom of Serie C. 

In partnership with Brag House Holdings, this marks the first time a cryptocurrency-based organization has taken a significant stake in a European football club. This strategic move signals a new phase of crypto’s integration into the world of traditional sports.

House of Doge Takes Charge of U.S. Triestina Calcio 1918

In a recent announcement, House of Doge revealed its acquisition of the largest equity stake in U.S. Triestina Calcio 1918. 

The club, based in Trieste, Italy, is currently in last place in Italy’s Serie C, the third tier of the country’s professional soccer league. Despite the club’s struggles on the field, House of Doge’s move is part of a broader vision to integrate cryptocurrency into traditional sports.

The partnership with Brag House Holdings, an esports company, aligns with House of Doge’s ambition to combine sports, technology, and crypto. This marks a historic first in the intersection of cryptocurrency commercialization and European football.

House of Doge Plans Immediate Investment in Club Operations

As the largest shareholder, House of Doge intends to provide an immediate investment aimed at strengthening the football operations of U.S. Triestina Calcio 1918. 

The investment will also support community initiatives, which are expected to increase fan engagement and support. The focus will be on integrating cryptocurrency in practical ways for fans, including options to use Dogecoin to purchase tickets, merchandise, and concessions.

It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!

Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR

— House of Doge (@houseofdoge) October 20, 2025

Although the exact amount of the investment has not been disclosed, House of Doge is determined to improve the club’s operations both on and off the field. Moreover, according to CEO Marco Margiotta, the initiative is more than just a financial investment. 

“Our investment in U.S. Triestina 1918 is about much more than football,” Margiotta stated. Additionally, he emphasized the desire to bring the spirit of Dogecoin into the fabric of the sport.

Cryptocurrency Integration Into Sports Ownership

This move follows a growing trend of cryptocurrency’s influence in the sports world. 

While crypto companies have sponsored professional sports teams and leagues, House of Doge is taking this relationship a step further by directly involving itself in the management and ownership structure of a soccer club. This marks a new chapter for crypto involvement in traditional sports, with future plans to make fan engagement more crypto-centric.

Notably, Solana’s Brera Holdings has made similar moves in the past by investing in mid-tier European football clubs, demonstrating that crypto’s potential in sports ownership continues to grow. 

House of Doge’s involvement with U.S. Triestina Calcio 1918 could open the door for more crypto-based organizations to take stakes in sports teams globally, further blurring the lines between traditional sports and digital currencies.